Top 11 Landing Page Tools for 2020

Landing pages are one of the most important elements of every single website. The difference between good and great landing pages can be enormous. The importance of landing (LINK to another post) pages is often overlooked. This is the reason why you should definitely consider whether to build them on your own or use a tool that creates them for you.

In this landing page comparison, you will find a comprehensive list of all the major landing page tools that are proven to work. The ranking of the tools is based on their overall performance and benefits, and each tool is ranked by:

  • Features
  • Pricing
  • Usability
  • Other reasons

Note that most of these tools offer a free trial, so you can always test which of the tools suits best for your own unique needs. Everyone has their own need and someone needs just the basic features while bigger companies or individuals may need more customized solutions.

  1. Unbounce

Unbounce is definitely one of the best landing page tools in the market in terms of its features.

Unbounce is a widely spread tool amongst not only eCommerce sites but also in blogs and in other digital marketing channels. It is one of the oldest software in the market and it has years of experience of optimizing customers’ landing pages globally.

We, at Converting Lab, have used it in various projects and it is obviously our top choice if we are about to start any new projects whether it is our own project or our customers’.

Check our Unbounce review here in case you’re interested.

Top Features

Unbounce has taken massive steps forward during last years and it has tons of valuable features to its customers.

  • It has a great WordPress integration with an easy control panel
  • Over 375 ready-made templates to use
  • Popups and sticky bars
  • A/B testing (LINK)
  • Integrations with the most used email service providers, CRM tools and analytics tools
  • Dynamic keyword integration with SEM campaigns

Pricing

Unbounce offers a free trial (https://unbounce.grsm.io/convertingteam) for 14 days, which is quite often used in this industry.

Pricing of bounce varies based on your billing (Annual vs. monthly). By picking an annual plan, you can save 20% of the price. However, monthly plans are great option to use the tool if you are not sure if the tool is enough good for your needs in the long term.

Plans: (Monthly / Annual)

Essential: 99 USD / 79 USD  (per month)

Premium: 199 USD / 159 USD (per month)

Enterprise: 499 USD / 399+ USD (per month)

The essential plan has basic features with some limitations. Premium and enterprise plans offer more advanced features and more scalability if you run a bigger project or website. You can check the full pricing and features here (https://unbounce.grsm.io/convertingteam-pricing)

Usability

Unbounce is definitely a great choice whether you are not a tech-savvy marketer, or even If you are a more experienced and tech-savvy marketer. The tool itself is ridiculously easy to learn and use, and there are numerous guides on how to use the tool and optimize your website performance.

NOTE: Based on our experience, Unbounce is definitely our choice for building landing pages. Check the free trial:

2. Leadpages

Leadpages is another great option to create beautiful and well-converting landing pages without coding skills. Leadpages also one of the industry leaders providing widely useful features.

Leadpages has an extremely easy-to-use built-in tool, “Leadpage Editor”, which by using anyone can create landing pages either by using ready-made templates or build them from a scratch. This is especially useful for people who don’t want to build landing pages by coding them from a blank page.  

The best part of Leadpages is that they provide several different plans for different needs. Even the basic plan has a ton of valuable features and most of the marketers will be fine by just choosing the cheapest plan for their needs.

Check the full review of Leadpages

Top Features

There are no doubts why Leadpages is trusted by thousands and thousands of customers.

  • Easy drag-and-drop landing page building
  • Over 100 ready-made templates
  • A/B testing
  • Analytics integrations (Google Analytics, Facebook Pixel)
  • Pop-up lead generation
  • Email service integrations
  • Support for up to 50 sites

Pricing:

This is definitely one of the best option to choose from if you are on a budget. The Standard plan starts from $25 / month, while the Professional plan is $48 /month and the Advanced plan starts from $199 / month.

While Leadpages might be the cheapest tool out there, it doesn’t mean you have to compromise with features or quality of the tool.

If you’re not sure if Leadpages suits for your needs, you can try Leadpages free for 14 days!

Usability:

3. Wishpond

Wishpond is a professional growth platform founded over 10 years ago. It is not only a landing page builder, but also marketing automation and contest promotion platform. Wishpond was created to help non-technical marketers to solve all their customer acquisition and lead generation problems.

The reason why Wishpond belongs here is its landing page building features and how well it performs.  Wishpond also offers a free 14-day trial, which by using you’ll get a great grip of its features and capabilities to solve your lead generation needs.

Top Features:

  • Drag-and-drop landing page builder
  • Ready-made templates
  • Mobile-responsive templates by default
  • Great in-build analytics
  • A/B testing
  • Advanced analytics
  • Marketing automation
  • Live support
  • Pop-up, sweepstakes, giveaway features etc.

Pricing

Wishpond offers annual and monthly plans. Both of them are affordable even for smaller businesses and the more advanced plans also offer more customized solutions in case you need them.

The best thing about Wishpond’s pricing is that it doesn’t limit your landing page views or any other volumes. However, every plan has its own lead limit. Even the Starting out plan offers you to collect up to 1000 leads per month. It costs $49 / month (billed annually), and more advance is $99 / month, while the most expensive and customizable plan starts from $199 / month.

Usability:

5. HubSpot

Hubspot is a multi-marketing tool that’s used for various needs in digital marketing industry. Hubspot does not only provide landing page tools, but also inbound marketing, sales and service software solutions from small to larger enterprises. Hubspot perceives themselves as a tool that delivers “everything you need”.

HubSpot’s top features:

  • Drag-and-drop designer
  • Ready-made templates
  • A/B testing
  • Detailed reporting
  • Search engine optimization
  • Integration with HubSpot’s email marketing software
    • Follow-up email
    • Re-targeting
  • Facebook lead ads

Pricing:

HubSpot’s cheapest plan starts from $50 /month. Even though it is not the cheapest tool to start with, it might have the best features in the market when you take into account all HubSpot’s solutions and their integrations with each other.

You can try HubSpot free for 14 days by clicking here.

Usability:

HubSpot has tons of useful guides and tutorials which by using anyone can build their beautiful and well-converting landing pages with an ease. It is also notable that HubSpot support has superior customer support available 24/7 for you. This is extremely important especially for larger global customers that run bigger businesses around the world.