social-proof-tools

12+ Best Social Proof Tools in 2020

Social proof tools are popping left and right into the market, and everyone who uses them understands why. These powerful tools help thousands of eCommerce and other sites to improve their sales flow by tens of percent. We are going to help you to choose your best tool for your needs.

Conversion rate is one of the most overlooked metrics in the digital marketing industry. Trust me, everyone is trying to boost their website visibility in Google or in social media. Companies are paying huge amounts of money each month to drive massive amounts of traffic to their websites, without even optimizing their whole sales funnel.

This article helps you to find the top tools to optimize your conversion rates once you have managed to drive visitors to your website. Before going into the listing. I highly recommend reading through our article about Conversion Rate Optimization (CRO), and why it matters. This helps you to deeply understand all the elements of CRO, and therefore help to maximize its full potential.

How the best social proof tools can help you to improve your conversion rate?

Social proof is a powerful psychological phenomenon that affects our lives every day in a form or another. The definition of social proof is:

”Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.”

Now you may ask yourself; “Why do different companies show customer reviews or endorsements on their websites? And how does that affect my purchasing habits?”

The answer: Companies are using these social proof tactics to create trust and show customers that others are already using the product or service with a happy smile on their face. According to XYZ and XYZ, social proof increases purchasing intentions by XXX and XXX. Social proof often gets associated with so-called FOMO (Fear of missing out). This is another widely used method to build real urgency in visitors to push them towards purchasing decisions.

Read also our article about using FOMO in Marketing.

Why You Should Always Use Social Proof

Whenever it is possible, you should always seek creative ways to maximize your social proof in case you want to maximize your conversion rates. This becomes extremely crucial when we are talking about eCommerce websites, but also other sites where you sell products and services.

Social proof is an efficient way to play with the psychological biases of people. When you provide your customers some authentic social proof, it will speed up the buying process and build trust immediately.

The Best Social Proof tools in 2020

Proof

The most known and trusted software for social proof is Proof (formerly known as “Useproof”). Proof is not just a social proof tool. It is also the “All you need” tool for increasing conversion rates and building social proof on your website.

Proof is ridiculously easy to install and implement. It doesn’t matter at all if you are not a tech-savvy person. They also have comprehensive guides on how to install their tools and of course how to use them.

Top features of Proof:

– Live statistics

– Recent activity notifier

– Date and time settings

– Buyer flow management

– “Fear of missing out” -feature

– Customizable solutions

This is not all. There are a lot more features.

The best part of Proof (and many other tools that are listed here) is that you can try it for free! There is basically nothing to lose. You can just pick the tool you want and check if it improves your conversion rates.

Proof Factor

Proof Factor is our second pick because it is not only a great tool for social proof but also an incredibly efficient tool for gamified lead generation.

Proof Factor is one of the trusted and used tool out there and it doesn’t need explanations. The software comes with the fortune wheel lead generation tool, which itself is worth the money. The best thing with Prooffactor is that you can try it completely for free if you have a smaller website with a small amount of traffic.

The pricing model is relatively straightforward and lucrative.

Top features of Proof Factor:

  • Live visitor count
  • Recent activity notifications
  • VERY effective lead generation tool

Try Proof Factor for free here.

Repuso

Repuso is another great tool for showing testimonials, reviews, and social proof to increase your conversion rates.

Repuso collects and monitors all of your social media channels and crawls your customer reviews. Then, Repuso allows you to organize all collected reviews and then allows you to determine which reviews will be shown publicly to potential buyers on your website to boost your conversions.

Top Features:

  • Lots of integrations available
  • Extremely light and easy to use
  • Affordable

You may use Repuso free for 10 days. After this, you can choose from three different paid plans.

Start your trial with Repuso, it takes only one minute to activate your account.

Boast

Boast is the most professional testimonial tool in the market. It does not only allow you to show the testimonials on your website, but it also allows you to request them efficiently from your existing customers. It supports video testimonials by default, and the tool doesn’t require any technical skills from you.

The tool makes it easy to request testimonials from happy customers, but also non-happy customers and their thoughts on what might be wrong with your product or service.

Top features of Boast:

  • Collect (video) testimonials with ease
  • Request testimonials
  • Manage testimonials
  • Display testimonials

You can try Boast completely for free with their trial. Boast’s paid plans can be billed annually or monthly. With annual plans, you get two months for free. With monthly billing, the cheapest Starter plan costs $19/month. The most popular plan and more advanced plans start at $49/month.

[Picture of the pricing.]

Provesource

ProveSource is another tool for creating beautiful and effective social proof notifications. It is easy to set up and you can use it to show all verified conversions and purchases. It is completely customizable and therefore you can edit your notification texts, colors, icons with ease.

What makes ProveSource great, is that it collects automatically all of your impressions, clicks, leads, engagement rates and basically everything you need to track. It also has Google Analytics integration, so you don’t need to stick with their own in-build tracking tool.

You may use your Google Analytics for more comprehensive data analysis. ProveSource also offers a free plan, which sadly might be a bit limited for initial testing. However, paid plans start at $16/month, which is definitely a competitive price for this kind of software.

Notifia

Notifia is definitely the best option if you are on a budget and want to find an affordable solution to start with. Notifia has extremely simple and transparent pricing, which helps you to plan your expenses.

With their Growth plan, you will get unlimited websites and visitors. You’ll also get access to over 30 different in-built widgets and the ability to customize your plugin. The price starts at $9/widget.

The best thing with Notifia is that in case you’ll find a competitor with a cheaper offering, Notifia will beat the price by 30%!

Notifia’s top features:

  • User segmentation
  • Analytics
  • Extremely light and fast tool
  • Highly customizable tool

Even though Notifia is extremely cheap compared to its competitors, they also offer a 7-day free trial!

Notifia is definitely the best option if you are on a budget and want to find an affordable solution to start with. Notifia has extremely simple and transparent pricing, which helps you to plan your expenses.

With their Growth plan, you will get unlimited websites and visitors. You’ll also get access to over 30 different in-built widgets and ability to customize your plugin. The price starts at $9/widget.

The best thing with Notifia is that in case you’ll find a competitor with a cheaper offering, Notifia will beat the price by 30%!

Notifia’s top features:

  • User segmentation
  • Analytics
  • Extremely light and fast tool
  • Highly customizable tool

Even though Notifia is extremely cheap compared to its competitors, they also offer a 7-day free trial!

Redeem your trial here.

Thrive Ovation

Thrive Ovation is probably one of the best testimonial tools in the market. The tool is created by famous Thrive Themes, which most likely the trusted and respected WordPress theme company out there.

Their Thrive Ovation tool is to help you to leverage the power of customers’ testimonials. The tool has integrations with Facebook and Twitter, and it collects all of your customers’ comments about your product and allows you to import them easily on your website (or sales page).

Top features:

  • Collect testimonials on auto-pilot
  • Highly customizable
  • Easy to use
  • Easy to manage the most important testimonials
  • Beautiful templates

Thrive Ovation pricing is fully transparent and simple. For one license (one website) it costs $39/license. Five licenses cost $47 and 15 licenses cost $97.

WPfomify

WPfomify is your top-notch tool if you have built your website using WordPress. WPfomify offers an easy and affordable tool to show notifications of people who have bought or signed up for your product or service.

WPfomify does not offer any monthly subscription plans. They charge for website licenses on a yearly basis. If you are a “heavy user”, you may also buy their lifetime license, which is a one-time payment and it gives you unlimited usage for unlimited websites.

WPfomify’s top features:

  • Easy to setup
  • Powerful integrations with popular email marketing services and WordPress plugins
  • Real-Time activity analytics
  • Client reviews
  • Extra Conversion optimization features
  • Many more..

There are no free trials available, but WPfomify will happily give you a refund in case you are not satisfied with their tool (during the first 14 days).

NotificationX

NotificationX is often described as “the best social proof software for WordPress”.

According to their website, NotificationX is widely used by brands, who want to grab their visitors’ attention, build immediate credibility, and boost their business performance. NotificationX’s customers can gain more than 20% increased sales and engagement rates by using their tool.

Top features of NotificationX

  • Sales alert
  • WordPress reviews
  • Lead generation tools

NotificationX offers lifetime and annual subscription plans. However, they also offer a 100% money-back guarantee for 14 days! Without billing at all! No questions asked!

NotificationX pricing

[Picture]

Proven

Proven is a WordPress focused conversion-boosting tool built by ThemeTrust. Its main advantages are definitely its simple interface and easy installation.

It also has perfect integrations with Woocommerce, Mailchimp and other popular softwares.

Top features of Proven

  • Super easy setup
  • Customizable appearance
  • Manual entries
  • Documentation

Proven pricing

You may purchase Proven with a one-time fee per one website license. The price for one license is $39/license with one year of support and updates. The price for 5 licenses is $59 and for unlimited licenses $99.

Check out Proven’s website and their current discounts.

Provely

Provely is another widely known and used tool for building credibility online. It is very similar to UseProof, but it has some differences.

Provely can be used perfectly for eCommerce type of websites, but also for any other type of websites if you want to increase your social proof and boost your sales. Provely can be used on any website as long as you are able to add a short snippet of code on your website.

Provely has integrations with WordPress, Clickfunnels, and other top landing page tools.

The top features of Provely

– Smart notifications

– Notification management

– Highly customizable

– Location-targeted social proof

– Rule setting option

Provely does not offer any free trials, but they provide you a 30-day money-back guarantee if you are not satisfied with their product. No questions asked!

Provely Pricing:

[Picture of Provely pricing]

Morevago

Morevago is our wildcard for this listing. It was built to help marketers, webmasters, and business owners to show your top customer reviews and use them to build trust.

Their solution can be seen as an alternative for Useproof and Provely, but there are still some minor differences compared to those tools.

Top features of Morevago:

  • Unlimited website traffic on all plans
  • Highly customizable
  • Powerful integrations

Pricing

You can test Morevago 14 days for free without committing to any paid plans. They have four different paid plans mainly depending on how many domains you need.


What is the best social proof tool for your needs?

Every website and business has its own needs. You should ask yourself what are your primary needs and how much are you willing to pay for the solution.

In case you need only a tool which shows the recent purchases, you maybe should decide between XX and YY.

For more detailed testimonials you should definitely think of trying XX and YY.

If you want to get two birds with one stone, you should try XX.

Our special recommendation is to try out Proof Factor and its gamified wheel of fortune tool, which also allows you to collect leads very efficiently. This kind of lead generation tool is a real conversion machine gun, especially for eCommerce websites.

We highly recommend trying out several tools, since all of them have different features and overall performance. It is always highly recommended to make your own tests and not take anything granted.

Leave a comment below and let us know what is the best social proof tool in your opinion.